Rapala is the world's largest manufacturer of fishing lures and other fishing related products. It was founded in Finland in the 1930s by Lauri Rapala. Their most popular product is a balsa wood minnow imitation lure called the Original Floater.
Rapala sells over 20 million lures each year, in 140 different countries. 242 all-time world-record fish were set on Rapala lures, and 15 new records in 2005. It is also the only fishing lure manufacturer that mass produces balsa wood lures.